Anneline Sundby is a creative designer based in Oslo, Norway. Specialising in digital, web, UX & UI, print, layout, branding, identity design, typography, editorial and packaging.

Strong experience working with individuals, large and boutique brands, agencies and startups, offering a variety of skills and expertise. She seeks inspiration in her current surroundings and her Scandinavian roots — clean aesthetics marked by minimalism, influenced by nature and combined with sophisticated colour palettes.

Working experience with Norway’s leading outdoor brand, an Australian bespoke architectural lighting manufacturer, and one of Australia’s leading content and advertising agencies providing end-to-end strategic, creative, design and development expertise to seamlessly integrate brand communications across all channels. And more recently worked with startups providing UX & UI services for their product’s digital experience.

Undertook a graduate diploma of Multimedia at Swinburne University of Technology in 2016, that focused on Mobile Multimedia, Web Development, User Experience Design, 3D Modeling & Animation, Interaction Design and Development for Screens. Holds a Bachelor Degree in Creative Arts (Graphic Design) from Deakin University in 2011.

Experience as a freelance designer assisting individuals, boutique brands, and startups with branding, graphic and digital design solutions since 2010.

Professional history

Feb 2021 – present
Senior Visual Designer
reMarkable is an E-Ink writing tablet for reading documents and textbooks, sketching and note-taking with the goal of a paper-like writing experience. Developed by a Norwegian startup company of the same name, the device is geared towards students, academics, and professionals. The reMarkable blends the reading experience of an electronic paper display with the writing experience of a high end tablet.

2010 – present
Digital & UX/UI Designer
Assisting individuals, companies, agencies, boutique brands and startups with branding, graphic, digital & UX/UI design expertise.

Mar 2020 – Feb 2021
Digital & UX/UI Designer (Freelance)
Trout Creative Thinking™

Jul 2020 – Sep 2020
Digital & UX/UI Designer (Freelance)
We are working on a new platform designed to empower professionals to take action on climate at work. The platform offers specific goals you can choose to champion in your organisation. Case studies showing how other organisations have successfully made change. Connections to relevant experts, industry groups, and peers working on similar challenges and support from the WorkForClimate team. WorkForClimate is a collection of professionals who believe that climate change is the biggest threat we face as a society and are taking action at our workplaces to solve it. WFC provides inspiration, strategy, and support for you to help your company make a real impact on our climate. Responsibilities include branding, visual design, UX/UI across website and platform.

Apr 2020 – Feb 2021
Digital & UX/UI Designer (Freelance)
Working with uPowr to develop the UI and visual design of their data-driven platform, that delivers a modern, digital customer experience and a new way to get solar and batteries installed. The platform generates personalised quotes to match the customer’s energy needs. Upowr has built tools to understand the customer’s home – it’s orientation, tilt and how much shading your roof gets. They also have tools to understand energy in the home – how it’s used and what products will help the customer create value and see what they can expect to save. From there the platform manages the installation process and provide ongoing support. Other responsibilities include assisting with their website and visual design elements.

Mar 2020 – Jun 2020 (Contract)
UX/UI Designer
Dulux Group
Contracted to lead the UI design and apply UX best practices on an eCommerce project for a B2B client. My responsibilities included wireframing, creating prototypes, conducting user testing, collaborating closely with a researcher gathering insights for a new e-commerce enterprise solution.

2018 – 2020
Senior Designer (Full-time)
Edge Agency
The design lead in the Melbourne office, working across clients such as University of Melbourne, Apia and Mitre10. Collaborated closely with creative directors, account services, developers, strategists and editors, creating brand communications across print, digital, content and social media. Projects included competitive analysis, exploratory research and user personas, that informed a new information architecture, wireframes and navigation system to guide the University of Melbourne’s development of their student’s website. Lead the design of a unique new resource – the first of its kind in Australia – The Guide to Living Well, for Apia and in-home care provider Five Good Friends. This 98-page asset provided in-depth support to aging Australians and their family. In January 2020 the guide was taken to the next level – by bringing it to life in the digital environment and design a landing page with an information architecture and navigation system reflecting the printed version.

2017 – 2018
Digital Designer (Full-time)
Wellcom Worldwide
Worked in an integrated agency environment at Mercer Financial Services, one of Australia’s largest superannuation and financial advice specialists. Designed, developed, and launched digital campaigns, websites and eDM’s (responsive HTML’s); internally and for their partners, such as Virgin Money, AustralianSuper and NGS. Collaborated with Head of Digital and developer teams to improve the UX & UI of Mercer’s website and applications, designing their next-generation navigation, footer and masthead including a UI kit.

2016 – 2017
Graphic Designer (Full-time)
Masson For Light
Masson For Light is an Australian manufacturer of quality lighting in Melbourne, Australia. Specialising in architectural lighting for commercial, retail, hospitality, residential and public spaces. As a design lead I worked closely with product designers, sales representatives and lighting technicians to produce brand communications across print, digital, content and social media. Other responsibilities included creation of brand guidelines, monthly eDM’s, social posts, and product photography in the studio or on location. To improve their website, I designed and developed a prototype based on research, usability testing, card sort and competitor analysis.

2012 – 2016
Graphic Designer (Full-time)
Bergans of Norway
Founded in 1908, Bergans of Norway has played a major role in Norwegian outdoor life for more than a century. Bergans is Norway’s leading provider of outdoor equipment and functional clothing, with roots in demanding nature and polar history. I collaborated closely with product designers, photographers and as a part of the global marketing team, designing effective adverts and campaigns across all platforms. Producing seasonal POS material, catalogues, brochures and other editorial outputs to all markets in four different languages. Created illustrations and graphics for apparel, in collaboration with product designers. Other responsibilities included developing and updating brand guidelines which led to a re-design of all hang-tags and packaging across their product range. I was involved in the design process of their website and webshop, which included goal identification, the definition of scope, sitemap and wireframes, visual elements and testing.

2011 – 2012
Graphic Designer
Imento Norway


Graduate Diploma in Multimedia
Swinburne University of Technology, Melbourne, Australia

Key Modules: Web Design, Mobile Multimedia, Web Development, User Experience Design, 3D Modelling & Animation, Interaction Design and Development for Screens

Swinburne IxD2016 Awards Best Interaction Design
Award received for an iPad Music Interaction Application, developed at Swinburne University of Technology in DDD60007 Interaction Design and Development for Screens

Bachelor of Creative Arts, Graphic Design
Deakin University, Melbourne, Australia

Key Modules: Visual Communication, Package Design, Print Design, Animation, Typography & Photography

Bachelor of Creative Arts, Graphic Design
Norwegian School of Creative Studies, Oslo, Norway 

Foundation degree in Visual Art & Design
Einar Granum School of Fine Art, Oslo, Norway

Key Modules: Art, Architecture and Design, Illustration and Visual Communication.

Download a copy of my resume here