“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.”

— Dain Miller, Web Developer

Let’s consider the needs of the audience above all else, by placing a strong focus on user experience (UX) and user interface (UI) design at every stage of the project. Understanding how people use a website, product or marketing materials and what matters to them is the first step to creating a design that exceeds the expectations of the customers.

I believe brand strategy and UX go hand-in-hand, which is why I place an emphasis on research before creating wireframes, prototypes and designs. A user-centric approach allows us to provide the right information to the audience, in the right way, at the right time.

  • User Experience (UX) Design
    • User Personas
    • User Stories
    • User Flows
    • Wireframes, Mockups
    • Prototypes
  • User Interface (UI) Design
    • Navigation
    • Layout
    • Visual Design
    • Interaction
    • Accessibility
    • Design Systems
    • Style Guides
  • Information Architecture (IA)
    • Organization
    • Structural Design
    • Navigation
    • Labelling
    • Taxonomy
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