After achieving strong international success, across the US, Canada, UK and China, San Pellegrino have introduced S.Pellegrino Essenza – a flavoured sparkling mineral water with a subtle, creative blend of Mediterranean fruit flavours, crafted in S.Pellegrino gentle bubbles.

My role:
I led the design of collateral for launching S.Pellegrino Essenza in Australia. The B2B collateral included print advert, newsletter and digital banners for Hospitality Magazine. A landing page and direct mail brochure targeting chefs, restaurateurs, caterers and other professionals in the industry.

Background:
According to FY2018 Neilson Data, there has been significant growth in flavoured sparkling drinks. Flavoured sparkling has enjoyed 14.7% sales growth, while plain sparkling recorded 5.1% growth – all pointing to the perfect timing for San Pellegrino to introduce S.Pellegrino Essenza to the Australian market.

Company: © Edge 2020
Client: San Pellegrino
Role: Graphic / UI / Digital Designer
Location: Melbourne, Australia