After achieving strong international success, across the US, Canada, UK and China, San Pellegrino have introduced S.Pellegrino Essenza – a flavoured sparkling mineral water with a subtle, creative blend of Mediterranean fruit flavours, crafted in S.Pellegrino gentle bubbles.

My role:
I led the design of collateral for launching S.Pellegrino Essenza in Australia. The B2B collateral included print advert, newsletter and digital banners for Hospitality Magazine. A landing page and direct mail brochure targeting chefs, restaurateurs, caterers and other professionals in the industry.

According to FY2018 Neilson Data, there has been significant growth in flavoured sparkling drinks. Flavoured sparkling has enjoyed 14.7% sales growth, while plain sparkling recorded 5.1% growth – all pointing to the perfect timing for San Pellegrino to introduce S.Pellegrino Essenza to the Australian market.

Company: © Edge 2020
Client: San Pellegrino
Role: Graphic / UI / Digital Designer
Location: Melbourne, Australia